Balance Egypt – Social Media Content Strategy & Marketing Plan

Developed a comprehensive social media content strategy and marketing plan for Balance Egypt, a healthy snacks and protein products brand.

The project included developing SMART content goals and objectives, creating a detailed buyer persona, conducting a brand audit and SWOT analysis, analyzing key competitors and their social media presence, identifying the brand's points of difference and points of parity, and defining the target audience.

I also developed the brand's Content Pillars and a structured weekly Content Calendar covering Facebook and Instagram, with content topics, creative directions, captions, campaign goals, KPIs, and allocated budgets for each post. The strategy focused on increasing brand awareness, engagement, product awareness, community building, and conversions while positioning Balance as a convenient and healthier snack option for an active lifestyle.