SUKOON App – Social Media Branding & Visual Identity Design
A calm, minimal, and emotionally-driven social media campaign designed for SUKOON, a mobile application that connects users with trusted home services such as babysitters, cleaning staff, and beauty professionals.
The visual identity focuses on comfort, simplicity, and trust — reflecting the core promise of the brand: bringing peace of mind to everyday life.
✨ Concept:
The designs are built around the idea that “comfort is in the details,” using soft tones, warm lighting, and serene interior environments to create a sense of calm and reliability.
✨ Design Features:
Elegant and minimal logo design with a refined typographic mark
Soft, neutral color palette inspired by modern interiors
Clean Arabic typography tailored for readability and emotional tone
Lifestyle-driven visuals that reflect real home environments
Balanced composition with clear visual hierarchy
Consistent branding across multiple Instagram posts
🎯 Objective:
To position SUKOON as a trustworthy, premium, and user-friendly home service app that simplifies daily life while promoting comfort and peace of mind.
📱 Deliverables:
Logo Design
3 Instagram Post Designs
currently working on the app interface
Visual Identity Direction
🛠 Tools Used:
Adobe Photoshop, Illustrator & Firefly